According to David Hunt, managing director of Tequila\ China, who is overseeing the network in the mainland, the China market was a key priority for the group, with other markets across the region also set to welcome the network in the coming months.
Integer China will focus on retail and shopper marketing, including the development and implementation of communications strategies, promotions, brand building and channel research.
Former Tequila China group account director Eric Wong and Mike Chou, who served with Integer in the US, will head the China operation as general manager and group account director respectively. Both will report to Hunt.
“The challenge for us is to build a reputation at the local level in this market. Building on the experience and the reputation that we have in the US is one of our key objectives,” said Hunt. He noted that while Integer will initially serve the group’s existing clients in China, new business was also a key consideration.
Based in Denver, Colorado, the network manages clients such as Procter & Gamble, HP, Visa and Bosch in the US.
