The countdown has begun for Apple Watch, reportedly set to ship right after Chinese New Year in February. On the way, the ad industry is setting its sights on how to use this new device in particular and wearables in general.
Apple is playing its cards characteristically close to the vest. Nevertheless, Watch-watchers in the advertising industry can glean some brand opportunities from the Mac-makers’s recent deal with Nike to create co-branded wearables as well as the current branding on iPhone apps.
With Apple Watch, it's time for new ad designs
iOS developers and technology-watchers say Apple's wearable marks new creative challenges for brands.
