Forty-five new assignments were recorded in January (20 per cent more than YTD 2003), with Leo Burnett on top for the first time through three big Thai wins, including McDonald's and two R3-managed reviews (F&N Singapore and Marie France China.)
MEDIA
There were 57 new assignments this month (30 per cent more than in Jan 2003) with MindShare's massive Asia Pacific Breweries AOR for Singapore, Malaysia and Vietnam taking it into the lead.
ANALYSIS
In 2003, we captured 1,300 new business wins, fairly evenly split between creative and media agencies. Australia had the most individual reviews (172), followed by China (155). The highest average review per market was China at US$5.4 million.