The campaign will initially launch through print and radio, followed with television ads and online. The radio commercials use male actors telling little secrets in a sultry tones implying that they have “cut” their slow connection already.
A Facebook application called “Potong Lah” (meaning ‘already cut’) let fans choose a cutting weapon and snip their friends. Up-grades are rewarded on the applications after players circulate it among a number of people.
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In English
In Cantonese
In Malay
Credits:
Project Potong
Client WiMAX Malaysia
Creative agency Creative JuiceSil, Kuala Lumpur
Exposure Print, radio, point-of-purchase
