Wilson relinquishes his role as regional planning director to chair BBDO’s Asia planning council, and will also run the Singapore office’s planning department.
“We are not known for our planning, which has been overshadowed by our creative reputation,” said Jean-Paul Burge, MD of BBDO Singapore. “But we’ve got some great planners, and Andy’s appointment will help bring them together and drive our offering.”
“We are not known for our planning, which has been overshadowed by our creative reputation,” said Jean-Paul Burge, MD of BBDO Singapore. “But we’ve got some great planners, and Andy’s appointment will help bring them together and drive our offering.”
He added that the need for a planning council has been driven by clients on the back of increased business from Fonterra, Procter & Gamble and Visa.
Wilson said: “It has been fantastic being part of the momentum that we’ve been building at BBDO.”