Will Motorola's strategy hold up in the long run?

Barely a month after scooping Brand of the Year honours at Media's 2006 Agency of the Year show, it may seem odd that Motorola finds itself under the spotlight. However, after an unlikely revival that saw the US giant ride its Razr handset back into Wall Street's affections, it appears that Moto is losing lustre, with Q4 profits dropping by almost half, stemming from declining prices for the Razr and weak sales of its new offerings.