Wieden will drive strategic creative across mobile phones' marketing, and will be responsible for the creation and development of all global campaigns.
The agency’s appointment comes after Nokia split its review into two parts in April. The creative portion included Wieden & Kennedy, Mother and JWT as finalists. The second half of the review to handle Nokia’s network distribution of the creative includes JWT and sibling Grey Worldwide, BatesAsia and DDB Worldwide.
“Wieden & Kennedy's track record demonstrated strength in creative thinking and the potential to be a strong strategic and business marketing advisor with a solid commitment to Nokia's business priorities and ambitions. We expect this relationship to help take us to our goal of becoming the most loved and admired iconic brand,” said Jo Harlow, senior vice-president, marketing, mobile phones, Nokia.
The agency will begin work on the business this fall, with a campaign to roll out on 1 January, 2008.
