His appointment is part of Nitro’s expansion plans in activation and integrated communications, said Nitro managing director Stephen Drummond. Whitwam will lead this area across Nitro’s client roster, which includes Mars Confectionery, Wall’s Ice Cream and Volvo.
“Bryce is ‘the man’ when it comes to activation in China so it’s a real coup for us to get him,” said Drummond. Before heading Ogilvy Action Beijing, Whitwam spent time in Lowe Bangkok, RTC and AC Nielsen Taiwan.
