What it's like to work for ... Wellcome

How many staff does Wellcome have in Hong Kong? A total of 5,000 staff and 240 stores in Hong Kong. There are 10 members in the marketing team. Except for the marketing director, all are female. What are the responsibilities of Wellcome's marketing staff? To market Wellcome supermarket and Oliver's, the Delicatessen gourmet food store. The day-to-day job includes brand image management, executing sales and marketing campaigns, devising loyalty programmes and establishing good relationships with the media and customers. How does a candidate go about getting hired by Wellcome? By having a strong passion for the job. Each individual has to be customer-centred, independent, flexible to change and a good team player with sound communication skills. Is there an opportunity to move between departments or offices? Yes. There are opportunities to move, both between departments and between other operating banners under Dairy Farm, such as 7-Eleven or Mannings. What are the perks of working for Wellcome? Exposure to market dynamics is probably the main advantage. Staff get a first-hand feel of the market rhythm and the fast-changing consumer behaviour through direct interaction with customers. Wellcome is at the heart of the retail business and this offers staff an understanding of challenges to keep up to speed with the market. Staff will continue to add skills and adapt to change every day. Each staff member can also enjoy 10 per cent discount shopping at Wellcome. Where do Wellcome staffers hang out to relax? From time to time, staff head out for karaoke and lunch. One thing that is becoming a regular practice is to celebrate staff birthdays.

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