What it's like to work for ... Hong Kong Tourism Board

How many staff has the Hong Kong Tourism Board (HKTB)? A total of 277 staff in Hong Kong and 95 staff in offices worldwide. What are the responsibilities of the HKTB's marketing team? The HKTB markets Hong Kong as the preferred international tourism destination. How does a candidate go about getting hired by the HKTB? By having a global perspective, guts, determination, imagination and lots of patience along with relevant experience and academic qualifications. Is there an opportunity to move between departments or overseas? Yes. There are opportunities to move both between departments at head office and between worldwide offices. Examples of this include transfers between the overseas PR department and the ad department and also between one worldwide office and another. What are the perks? One of the main advantages is that staff are aware of events, attractions, concerts, and the like before this information is released to the general public. Other advantages include early notification of hotel packages, restaurant and bar openings around town and the accompanying invitations. What is the average working week like for the HKTB's team? Staff structure their days according to the demands of upcoming major events and programmes of which there are many. Our worldwide offices are also just commencing work when it is the afternoon here in Hong Kong. Tourism is a 24-hour-a-day job. How often does the marketing staff travel in a year and to where? The consumer marketing team normally do four to five trips a year for planning, ad agency and PR consultant updates and evaluation. But most of the time is spent in Hong Kong as 21st century communication equipment means less travel.

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