What do Google’s 'Enhanced Campaigns' really enhance?

Google's announcement of 'Enhanced Campaigns' in Google AdWords has caused some consternation among agencies and brands who lament the removal of particular features they have successfully employed for segmentation, write Lucy Jacobsen, digital media director, Dentsu Möbius.

by Lucy Jacobsen

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now