Created with regional or global assignments in mind, the guidelines aim to steer agencies and clients at a local level where no national guidelines currently exist.
The guidelines aim to promote best practice globally: to help agencies pitch successfully and marketers to find the agencies that best fit their needs. Beyond focusing on the pitch process, they also propose best practice on managing client-agency relations more generally.
The guidelines aim to promote best practice globally: to help agencies pitch successfully and marketers to find the agencies that best fit their needs. Beyond focusing on the pitch process, they also propose best practice on managing client-agency relations more generally.
Pitch processes can be time-consuming and expensive according to a statement from the WFA, a recent survey revealed the average amount of time taken for a global/regional pitch was just under four months and bad planning is one of the biggest obstacles to concluding a successful pitch.
Stephan Loerke, WFA managing director said: “In difficult economic times, marketers need practical advice based on what has been proven to work. These guidelines can save everyone valuable time and money and ensure our agency partners compete on a fair and level playing field.”
