Westfield Australia selects M&C for national brief

SYDNEY - Retail giant Westfield has selected M&C Saatchi to handle its Australian creative account.

M&C Saatchi, which has been tasked with overseeing Westfield’s  brand and retail marketing communications strategies on both a national and centre-specific level, will take control of the account in the coming months.

The three-month review, managed by P3’s Darren Woolley, did not affect incumbent media agency Bellamy-Hayden or brand design shop Moon Design.