The campaign includes more than 30 versions of print ads in various languages. Guerrilla animation projection on six building sites in New York has been deployed, as well as an art display and exhibition relevant to different ethnic communities in New York.
The U.S. will have the intial launch while the rest of the world follows in March.
Credits:
Project Yes!
Client Western Union
Creative agency Publicis, Hong Kong
Executive creative directors Mark Birman, David Szabo
Agency producer Wing Kei Chan
Production house Partizan
Director Antoine Bardou-Jacquet
Exposure Television, print, online
