Western Union extends relationship with Publicis

Western Union has expanded its relationship with Publicis Asia, handing the agency its global Chinese New Year project, along with the company's Vietnam brief. <BR><BR> According to agency chiefs, Publicis defeated OgilvyOne for the CNY project, which will eventually run in 15 markets. In Vietnam, the Western Union business has been handled by a number of local agencies in recent years, until a recent review handed the business to Publicis in late August.