DigiMarketing: The Essential Guide to New Media and Digital Marketing examines over 400 pages the driving forces behind digital change, and the implications for marketers and consumers.
Wertime and Fenwick hope to address what they see as a “tremendous misallocation of marketing resources”, and dispel the confusion created around digital marketing in the early dotcom days by “voodoo meisters”.
Wertime and Fenwick hope to address what they see as a “tremendous misallocation of marketing resources”, and dispel the confusion created around digital marketing in the early dotcom days by “voodoo meisters”.
The book provides examples of effective online marketing in conjunction with a specially created website featuring links, videos, and a digital marketing forum.
“People have to understand what channels are out there and what the issues are,” says Wertime. “You don’t just go to a building site and start using tools. If you’re laying cement, you don’t need a hammer.”