Wellcome launches new work after shifting business

TAIPEI - Wellcome will begin airing a new TVC in Taiwan this week, kicking off the start of what is believed to be a television-only campaign by DraftFCB.

Caroline Chyr, managing director of DraftFCB, would not divulge campaign details. Wellcome was formerly handled by DDB Taiwan.

Last month, the client moved the account to DraftFCB after a credentials review believed to have included one other agency.

Chyr was formerly general manager of DDB Taiwan, and began her current appointment at DraftFCB in mid-July.

Wellcome Taiwan Company has 131 sales locations in the greater Taipei area, and another 59 stores scattered around the island, according to its website.