Caroline Chyr, managing director of DraftFCB, would not divulge campaign details. Wellcome was formerly handled by DDB Taiwan.
Last month, the client moved the account to DraftFCB after a credentials review believed to have included one other agency.
Last month, the client moved the account to DraftFCB after a credentials review believed to have included one other agency.
Chyr was formerly general manager of DDB Taiwan, and began her current appointment at DraftFCB in mid-July.
Wellcome Taiwan Company has 131 sales locations in the greater Taipei area, and another 59 stores scattered around the island, according to its website.
