Wellcome | Gift Giving | Hong Kong

Wellcome is celebrating the Chinese New year (CNY) with a second phase of its "Father and Daughter" ad campaign.

by | 01/06/2009

The TVC is shot through the eyes of the 5-year-old girl on the importance of family and friend get-togethers rather than gift giving. It is the thoughts that count.

Credits:
Project Gift Giving
Client Wellcome Supermarket
Creative agency

McCann Erickson Guangming
Executive creative director Spencer Wong
Creative director Danny Chan
Copywriter Spencer Wong
Art directors Timothy Cheng, Dave Choi
Agency producer Jeannie Lee
Production house Off-Lo-Hi
Exposure Television

Source: Campaign China

| campaign , fmcg