Wee launches Singapore creative shop

SINGAPORE - Former BBDO ECD Francis Wee has opened a creative shop, Religion, loosely based on Mother UK's model of not including an account servicing team.

Religion - a name Wee claims took three months to pass Singapore's media authorities - will only comprise creatives, planners and "ideas people".

Wee (pictured) left BBDO Singapore last April, following four years as its ECD (Media 21 April, 2006).