WEB BRIEFINGS: Tribal DDB kicks off Volkswagen campaign

<p>Internet services company Tribal DDB Greater China, a part of DDB </p><p>Worldwide, integrated an online promotion with offline channels to brand </p><p>and attract users to the Volkswagen website. </p><p><BR><BR> </p><p>The campaign, which focused on the Volks Chooser Online Contest, aimed </p><p>to encourage creative thinking and Internet usage among university </p><p>students in mainland China. </p><p><BR><BR> </p><p>The campaign, which involved online and outdoor promotions, generated </p><p>more than 1,000 entries through the Volkswagen China website. </p><p><BR><BR> </p>

by | 03/16/2001