WEB BRIEFINGS: Taiwanese Internet market flourishing

<p>In a bid to bring to light the user habits of the Taiwanese </p><p>Internet market, Iamasia recently released figures showing that 31 per </p><p>cent of the country's total population is now online. </p><p><BR><BR> </p><p>With users averaging 25 years of age and brandishing monthly household </p><p>incomes of NT$88,000 (US$2,840) Taiwan's Netizens are </p><p>younger and richer than their non-'Net-savvy counterparts. </p><p><BR><BR> </p><p>According to Iamasia 71 per cent of those accessing the Internet did so </p><p>at home, with 40 per cent accessing it in school, 28 per cent in the </p><p>office and 7 per cent in cyber-cafes. </p><p><BR><BR> </p><p>Encouragingly for the ecommerce sector, 10 per cent of all Taiwan's </p><p>Internet users shopped on the 'Net, boasting the largest population of </p><p>women on the 'Net in Greater China - 45 per cent of all users. </p><p><BR><BR> </p><p>Renren.com aims for broader user focus In a bid to bolster its content </p><p>offerings and services, Renren.com has hooked up with content </p><p>syndication giant iSyndicate Inc, Taiwanese publisher China Times.com, </p><p>online Chinese information services provider Wisers Information Limited </p><p>and key PRC online sports news provider Shawei. </p><p><BR><BR> </p><p>The partnerships aim to hike-up user appeal and solidify the link </p><p>between Renren.com's vertical channels. </p><p><BR><BR> </p><p>Male users remain in pole position on the 'Net ACNielsen NetRatings has </p><p>discovered that male users still outweigh their female counterparts on </p><p>the 'Net. </p><p><BR><BR> </p><p>On average, Singapore's male user segment spent 7.23 hours a month </p><p>online, while their female counterparts spent a mere four and a half </p><p>hours of surf time. </p><p><BR><BR> </p><p>Once again Yahoo! ranked top in the Lion City, garnering 247,882 unique </p><p>users, with Msn.com and Pacfusion.com falling behind with 221,436 and </p><p>184,827 unique users respectively in May. </p><p><BR><BR> </p>