WEB BRIEFINGS: Taiwanese Internet market flourishing

In a bid to bring to light the user habits of the Taiwanese Internet market, Iamasia recently released figures showing that 31 per cent of the country's total population is now online. With users averaging 25 years of age and brandishing monthly household incomes of NT$88,000 (US$2,840) Taiwan's Netizens are younger and richer than their non-'Net-savvy counterparts. According to Iamasia 71 per cent of those accessing the Internet did so at home, with 40 per cent accessing it in school, 28 per cent in the office and 7 per cent in cyber-cafes. Encouragingly for the ecommerce sector, 10 per cent of all Taiwan's Internet users shopped on the 'Net, boasting the largest population of women on the 'Net in Greater China - 45 per cent of all users. Renren.com aims for broader user focus In a bid to bolster its content offerings and services, Renren.com has hooked up with content syndication giant iSyndicate Inc, Taiwanese publisher China Times.com, online Chinese information services provider Wisers Information Limited and key PRC online sports news provider Shawei. The partnerships aim to hike-up user appeal and solidify the link between Renren.com's vertical channels. Male users remain in pole position on the 'Net ACNielsen NetRatings has discovered that male users still outweigh their female counterparts on the 'Net. On average, Singapore's male user segment spent 7.23 hours a month online, while their female counterparts spent a mere four and a half hours of surf time. Once again Yahoo! ranked top in the Lion City, garnering 247,882 unique users, with Msn.com and Pacfusion.com falling behind with 221,436 and 184,827 unique users respectively in May.

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