WEB BRIEFINGS: Renren Media, Fox establish co-branded website

<p>Renren Media Limited has tied-up with Twentieth Century Fox </p><p>International, to produce a co-branded website promoting Fox movies and </p><p>related paraphernalia in Hong Kong, Taiwan, Singapore and China. </p><p><BR><BR> </p><p>The memorandum of understanding signed by both parties dictates that </p><p>proprietary entertainment content be provided by Fox; with Renren Media </p><p>meanwhile, overseeing production and maintenance of the website. </p><p><BR><BR> </p><p>Renren will also take charge of the site's hosting services, while </p><p>translating and adapting Fox material and tailoring it to individual </p><p>markets. </p><p><BR><BR> </p><p>Fox senior vice-president for Asia-Pacific, Paul Hanneman, said the </p><p>website would give Fox films a greater reach into the global Chinese </p><p>online community, currently dominated by Renren Media. </p><p><BR><BR> </p>

by | 07/07/2000