Following a spate of false advertisements in Shanghai, the city's
local administration for industry and commerce has ordained all
businesses that have their own website and are engaged in online
operations to feature their business licences on their sites.
The regulation came into effect earlier this month and was a response to
businesses posting false ads about their company or products; provisions
of intentionally misleading information on commodities and services;
release of promotional information designed to cheat consumers; and the
breaching of contracts in online transactions.