Ogilvy & Mather has formed m.Ogilvy, Asia-Pacific's first
communications consultancy devoted to advising clients on the use of
hand-held mobile Internet access technology.
This technology allows people to access the Internet using their
handphones and other wireless devices.
m.Ogilvy is part of Ogilvy Interactive, and will be headed by consultant
Dr John Ricketts, based in Tokyo.
He will report to Mr Kent Wertime, CEO of Ogilvy Interactive
Asia-Pacific.
According to O&M Asia-Pacific chairman Miles Young, the implications of
hand-held mobile Internet technologies for all kinds of businesses are
"profound".
"m.communication and m.commerce will grow faster and to a larger size in
Asia than in any other part of the world," Mr Young said.
"They will be driven by mobile phone penetration, which will become the
major source of Internet access. The phone, with a range of 'anytime,
anywhere' services, will offer marketers a whole set of new ways of
connecting with consumers."
