What kind of an impression can you make in six minutes? According
to Nielsen//NetRatings' July Global Internet Index finds, that's the
average time you have to persuade visitors to go to your site.
David Day, director of analytics, ACNielsen eRatings.com, said: "Though
corporate information sites ranked, as would be expected, below such
audience-grabbing categories as news and information and entertainment,
a fair share of the global audience - 23 per cent of the home surfers
active in July - are visiting those sites and spending an average of six
minutes there ... Corporations have six minutes to make the impression
they want to make on those important audiences, so this medium should be
taken very seriously."
