WEB BRIEFINGS: Leaving a lasting impression on the Web

<p>What kind of an impression can you make in six minutes? According </p><p>to Nielsen//NetRatings' July Global Internet Index finds, that's the </p><p>average time you have to persuade visitors to go to your site. </p><p><BR><BR> </p><p>David Day, director of analytics, ACNielsen eRatings.com, said: "Though </p><p>corporate information sites ranked, as would be expected, below such </p><p>audience-grabbing categories as news and information and entertainment, </p><p>a fair share of the global audience - 23 per cent of the home surfers </p><p>active in July - are visiting those sites and spending an average of six </p><p>minutes there ... Corporations have six minutes to make the impression </p><p>they want to make on those important audiences, so this medium should be </p><p>taken very seriously." </p><p><BR><BR> </p>