WEB BRIEFINGS: Kick Media, Groove Street in partnership deal

<p>Kick Media and Groove Street Entertainment have formed a </p><p>partnership to build Kick Media's brands and content in Asia. </p><p><BR><BR> </p><p>The agreement calls for Groove Street to develop the online content for </p><p>Teen and Movieline magazines, among many other properties. </p><p><BR><BR> </p><p>Mr Henry Winter, president of Groove Street Entertainment said Groove's </p><p>approach to combining sponsors, entertainment companies, content, and </p><p>ecommerce would "help make Kick a success from Australia to Japan". </p><p><BR><BR> </p><p>"Their content is a great fit for what our sponsors need and for our </p><p>value-added ecommerce applications, such as SuperTickets," he said. </p><p><BR><BR> </p><p>Groove Street Entertainment is an online entertainment marketing company </p><p>based in Hong Kong. The company creates partnerships between sponsors, </p><p>content providers, media, and retail to facilitate strategic combined </p><p>marketing. </p><p><BR><BR> </p><p>Groove Street's properties include websites Volcano and Zu (for the </p><p>15-35 and 5-10 demographics, respectively). </p><p><BR><BR> </p>