Japan's Wap-crazed cellular 'phone space is one category
tech-consumers can't seem to get enough of, with a whopping six per cent
of all households in Japan owning Web-enabled phones, according to a
recent survey conducted by AC Nielsen and NetRatings. In league with the
February findings, the ownership of Web 'phones jumped by 11 per cent,
with Internet access in the home climbing by 1.4 per cent and Internet
capable PCs in Japan growing steadily to 40 per cent. Meanwhile in
Southeast Asia, the Lion City is proving the first backdrop for the
ACNielsen/NetRatings launch, with more than 2,500 at-home Singaporean
users joining the Internet measurement panel. The tracking aims to
provide an accurate picture of "who is online and what they are doing
(as) essential in forming business strategies and making informed
decisions," said ACNielsen eRatings.com MD Hoe Chin Fee.
