WEB BRIEFINGS: Google launches self-service ad solution

<p>Google has launched a keyword-based advertising programme, which </p><p>allows advertisers to create, edit and retrieve statistics on sponsored </p><p>links that appear alongside the search returns of specific keywords </p><p>without going through a media representative. </p><p><BR><BR> </p><p>The AdWords programme is being promoted as a low-cost alternative to </p><p>existing premium programmes and should appeal to smaller advertisers </p><p>with little experience in buying or creating ads, or with a smaller </p><p>marketing budget and resources. </p><p><BR><BR> </p>