WEB BRIEFINGS: FT.com new Web-'home' for business

<p>Taking a second shot at world Web success with its relaunched </p><p>website (www.FT.com), the Financial Times has repositioned its site; </p><p>revamping its content for the global business market. </p><p><BR><BR> </p><p>According to Mr Peter Martin, FT's editorial director of Internet </p><p>businesses, the site's mandate is to put relevant news, analysis and </p><p>data in a meaningful context for business people. </p><p><BR><BR> </p><p>"There are plenty of new sites out there and portals serving different </p><p>markets and different communities, but until now there has been no </p><p>single international 'home' for business people on the Web," he </p><p>said. </p><p><BR><BR> </p><p>Tailoring site content to 14 specific industries, each backed up by its </p><p>own home page, alongside a staffer team with a dedicated editor and news </p><p>correspondent. </p><p><BR><BR> </p><p>In addition, FT.com's latest incarnation offers real-time news content, </p><p>updated by a global, integrated print and online newsroom. </p><p><BR><BR> </p><p>Heightening the personalisation element, FT's free site users can also </p><p>access more than 3,000 global publications; tapping into a 'personal </p><p>office' complete with email, online diary and file storage space </p><p>facilities. </p><p><BR><BR> </p>

by | 03/17/2000