WEB BRIEFINGS: DoubleClick revamps DART solution
<p>DoubleClick has unveiled DoubleClick eMail, a suite of customer </p><p>acquisition and retention email products for online direct marketers and </p><p>publishers. </p><p><BR><BR> </p><p>A revamp of DART, the DoubleClick eMail suite encompasses technology, </p><p>media and data products. </p><p><BR><BR> </p><p>DoubleClick eMail is to be available worldwide by the end of this </p><p>year. </p><p><BR><BR> </p><p>The company also introduced DARTmail Campaign Manager, which offers </p><p>marketers a solution for direct email marketing, enabling personalised </p><p>email communication to existing customers. </p><p><BR><BR> </p><p>The company's new media solutions included eMail Network and eMail List </p><p>Services, which enables advertisers to run banner and text </p><p>advertisements across multiple newsletters with a single media buy. </p><p><BR><BR> </p>