Tapping into the needs of Korea's 10 million Internet users, Web
advertising solution provider DoubleClick, is aiming to corner the
Korean market, launching DoubleClick Korea in a joint-venture with
AsiaContent.com. "DoubleClick is responding to the growing demand for
more effective, targeted Internet advertising in Korea - we recognise
the importance of the Korean market and the distinct needs of marketers
and advertisers here," said DoubleClick president Kevin Ryan.
