WEB BRIEFINGS: Dotcoms spend 90% of marketing budget on PR

<p>It takes more than advertising to brand a dotcom. That is why Hong </p><p>Kong's Internet companies are spending 90 per cent of their </p><p>communication budget on public relations. </p><p><BR><BR> </p><p>Ms Cynthia Ma, senior associate at Golin Haris, found Hong Kong's </p><p>dotcoms led the world in terms of the percentage use of public relations </p><p>from their marketing budget. </p><p><BR><BR> </p><p>The astounding figure, Ms Ma said, indicated that dotcom executives </p><p>realised the need to educate the public in order to build credibility </p><p>and maintain cost-effectiveness. </p><p><BR><BR> </p>