Dentsu has relaunched its website www.dentsu.com in an effort to
portray the company as more than "another corporate, commercial
organisation".
Dentsu creative director Naoto Oiwa said, "Our primary intent was to
convey the diversity of Dentsu. We wanted to communicate Dentsu's unique
ability to view the world from many sides concurrently, and to bring
together contrary elements and make them compatible.
"Our people are what make us stand out from others. That is why we
concentrate on showing Dentsu as a sum of its many parts, with its
myriad of talented people at the centre, rather than portraying the
company as just another corporate, commercial organisation."
