WEB BRIEFINGS: Dentsu new site sheds corporate image

<p>Dentsu has relaunched its website www.dentsu.com in an effort to </p><p>portray the company as more than "another corporate, commercial </p><p>organisation". </p><p><BR><BR> </p><p>Dentsu creative director Naoto Oiwa said, "Our primary intent was to </p><p>convey the diversity of Dentsu. We wanted to communicate Dentsu's unique </p><p>ability to view the world from many sides concurrently, and to bring </p><p>together contrary elements and make them compatible. </p><p><BR><BR> </p><p>"Our people are what make us stand out from others. That is why we </p><p>concentrate on showing Dentsu as a sum of its many parts, with its </p><p>myriad of talented people at the centre, rather than portraying the </p><p>company as just another corporate, commercial organisation." </p><p><BR><BR> </p>