WEB BRIEFINGS: Bertelsmann Online eyes Asia market

<p>European Internet media store Bertelsmann Online (BOL) is making </p><p>the tentative leap into Asia, targeting Hong Kong, Malaysia and </p><p>Singapore. Opening its spin-off store (www.asia.bol.com), the launch </p><p>affords consumers access to BOL UK's 1.5 million book titles, although </p><p>during phase one of the launch, customers will be limited to payment in </p><p>British currency (pounds ). Brandishing an opening offer entitling Hong </p><p>Kong shoppers to a 50 per cent discount and fast-track delivery within </p><p>nine working days, the site is gearing up to offer prices in local </p><p>currency and to increase its local language selection. </p><p><BR><BR> </p>