WEB BRIEFINGS: Bertelsmann Online eyes Asia market

<p>European Internet media store Bertelsmann Online (BOL) is making </p><p>the tentative leap into Asia, targeting Hong Kong, Malaysia and </p><p>Singapore. Opening its spin-off store (www.asia.bol.com), the launch </p><p>affords consumers access to BOL UK's 1.5 million book titles, although </p><p>during phase one of the launch, customers will be limited to payment in </p><p>British currency (pounds ). Brandishing an opening offer entitling Hong </p><p>Kong shoppers to a 50 per cent discount and fast-track delivery within </p><p>nine working days, the site is gearing up to offer prices in local </p><p>currency and to increase its local language selection. </p><p><BR><BR> </p>

by | 04/14/2000

European Internet media store Bertelsmann Online (BOL) is making

the tentative leap into Asia, targeting Hong Kong, Malaysia and

Singapore. Opening its spin-off store (www.asia.bol.com), the launch

affords consumers access to BOL UK's 1.5 million book titles, although

during phase one of the launch, customers will be limited to payment in

British currency (pounds ). Brandishing an opening offer entitling Hong

Kong shoppers to a 50 per cent discount and fast-track delivery within

nine working days, the site is gearing up to offer prices in local

currency and to increase its local language selection.