Ammirati Puris Lintas Singapore has won the regional communications
work for local dotcom start-up Justlogin.com, in a pitch against five
other agencies.
The new company, a spin-off from Singapore Technologies, has developed a
range of business applications to streamline office paperwork for any
company.
"When we first saw their business concept, we decided to go all out to
be a part of this project," said APL managing director Greg Paull.
"It was such a simple idea that it will change the way companies manage
their IR and their business practices."
The agency has helped with brand positioning, original logo design and
the look and feel of the website itself. The communications campaign
breaks this month, using a combination of newspapers, magazines, direct
marketing, online advertising and buses.
"Like a lot of dotcom companies we worked with, Justlogin.com has placed
a high demand on impact," said Mr Paull.
