WEB BRIEFINGS: APL Singapore wins Justlogin.com

<p>Ammirati Puris Lintas Singapore has won the regional communications </p><p>work for local dotcom start-up Justlogin.com, in a pitch against five </p><p>other agencies. </p><p><BR><BR> </p><p>The new company, a spin-off from Singapore Technologies, has developed a </p><p>range of business applications to streamline office paperwork for any </p><p>company. </p><p><BR><BR> </p><p>"When we first saw their business concept, we decided to go all out to </p><p>be a part of this project," said APL managing director Greg Paull. </p><p><BR><BR> </p><p>"It was such a simple idea that it will change the way companies manage </p><p>their IR and their business practices." </p><p><BR><BR> </p><p>The agency has helped with brand positioning, original logo design and </p><p>the look and feel of the website itself. The communications campaign </p><p>breaks this month, using a combination of newspapers, magazines, direct </p><p>marketing, online advertising and buses. </p><p><BR><BR> </p><p>"Like a lot of dotcom companies we worked with, Justlogin.com has placed </p><p>a high demand on impact," said Mr Paull. </p><p><BR><BR> </p>