WEB BRIEFINGS: Agencies adopt DoubleClick reporting solution
<p>Interactive advertising agencies Beyond Interactive, Euro RSCG </p><p>Interaction, impiricsm Asia, MindShare Digital and Modem Media have </p><p>signed up with DoubleClick TechSolutions for the use of Dynamic </p><p>Advertising Reporting and Targeting (DART) for Advertisers in </p><p>Asia-Pacific. </p><p><BR><BR> </p><p>DART for Advertisers enables agencies to figure return-on-investment in </p><p>online promotional campaigns, giving users the opportunity to make </p><p>real-time campaign modifications and creative changes according to </p><p>performance. </p><p><BR><BR> </p><p>During the second quarter of this year, DART served 149 billion ads, up </p><p>from 29 billion during the same period last year. According to the </p><p>company, it served 53 per cent of all advertisements placed online in </p><p>the second quarter. </p><p><BR><BR> </p>