Interactive advertising agencies Beyond Interactive, Euro RSCG
Interaction, impiricsm Asia, MindShare Digital and Modem Media have
signed up with DoubleClick TechSolutions for the use of Dynamic
Advertising Reporting and Targeting (DART) for Advertisers in
Asia-Pacific.
DART for Advertisers enables agencies to figure return-on-investment in
online promotional campaigns, giving users the opportunity to make
real-time campaign modifications and creative changes according to
performance.
During the second quarter of this year, DART served 149 billion ads, up
from 29 billion during the same period last year. According to the
company, it served 53 per cent of all advertisements placed online in
the second quarter.
