WEB BRIEFINGS: AdXplorer builds Channel V brand online

<p>AdXplorer launched an online campaign for Channel V through the </p><p>NetEase.com website from December to January. </p><p><BR><BR> </p><p>According to AdXplorer CEO Antony Young, the campaign, which was a </p><p>brand-building initiative, aimed to attract viewers to two Channel V </p><p>shows - the Chinese Music Awards and C'est La Vie. </p><p><BR><BR> </p><p>The execution included banner ads, buttons and advertorials, as well as </p><p>the production of e-cards, games, screensavers, wallpaper and text </p><p>links. </p><p><BR><BR> </p><p>AdXplorer also set up microsites for the two programmes. </p><p><BR><BR> </p><p>The campaign generated 5.1 million unique users and drove more than </p><p>826,000 new visitors to the microsites in six weeks. </p><p><BR><BR> </p>

by | 03/02/2001