WEB BRIEFINGS: AdForce, Media 999 expand in China

AdForce is extending its online ad management and delivery feelers to the mainland market, with a three-year deal with Media 999. The affiliation with SoftMedia Consulting Group's advertising arm, Media 999, will marry Adforce technology to SoftMedia's lion's share of the Chinese Internet market, ultimately providing advertisers in the region with on-line marketing solutions, Internet advertising and traffic generation. "We provide a homogenous technology product - unfortunately not many Asian ad industry professionals can differentiate this technology," said AdForce Asia-Pacific MD David Ho. Media 999 will help us shape the China market by tapping into their own rapidly growing marketshare, allowing us to deliver the complicated ad-serving logistics." According to SoftMedia Consulting CEO, Mr Wai Wan Yip, Media 999's growth since its October set-up in Beijing, has resulted in monthly revenues of US$90,000; spiralling to January figures pushing US$950,000. "Consumer markets in China are changing - they are hungry for product and service information on the Internet and we provide the advertising channels for local language websites," he said.

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