WEB BRIEFINGS: AdForce, Media 999 expand in China

<p>AdForce is extending its online ad management and delivery feelers </p><p>to the mainland market, with a three-year deal with Media 999. The </p><p>affiliation with SoftMedia Consulting Group's advertising arm, Media </p><p>999, will marry Adforce technology to SoftMedia's lion's share of the </p><p>Chinese Internet market, ultimately providing advertisers in the region </p><p>with on-line marketing solutions, Internet advertising and traffic </p><p>generation. "We provide a homogenous technology product - unfortunately </p><p>not many Asian ad industry professionals can differentiate this </p><p>technology," said AdForce Asia-Pacific MD David Ho. Media 999 will help </p><p>us shape the China market by tapping into their own rapidly growing </p><p>marketshare, allowing us to deliver the complicated ad-serving </p><p>logistics." According to SoftMedia Consulting CEO, Mr Wai Wan Yip, Media </p><p>999's growth since its October set-up in Beijing, has resulted in </p><p>monthly revenues of US$90,000; spiralling to January figures </p><p>pushing US$950,000. "Consumer markets in China are changing - </p><p>they are hungry for product and service information on the Internet and </p><p>we provide the advertising channels for local language websites," he </p><p>said. </p><p><BR><BR> </p>