WEB BRIEFINGS: 24/7 to oversee Sohu.com's global ad strategy

<p>In a shock move that threatens to position Sohu.com in direct </p><p>competition with chinadotcom corporation, the Chinese portal has </p><p>appointed ad network 24/7 Media Asia to globally sell and serve its ads </p><p>online. </p><p><BR><BR> </p><p>With 24/7 being a subsidiary of rival portal chinadotcom, the allocation </p><p>of Sohu's business to the ad network is an indication of Sohu.com's need </p><p>to ramp-up revenues as a result of the cluttered and unprofitable state </p><p>of China's online content market, according to industry insiders. </p><p><BR><BR> </p><p>According to Sohu.com CEO Charles Zhang, the developing Internet market </p><p>was "the biggest challenge facing Internet companies in Asia today". </p><p><BR><BR> </p>