Previously, the client used a number of watch dealers with little marketing initiative. Skagen Designs will now receive public relations counsel and integrated media intelligence services from WE, combining offline and online digital brand strategies in Hong Kong.
Skagen Designs collections are inspired by its geographical origins. Skagen is a seaside town in Denmark with a relaxed lifestyle, appealing to young executives who prefer contemporary and minimal design with affordable price tags.
“Working with a public relations partner is a new move for Skagen Designs in Hong Kong,” said Anita Jensen, commercial director, Asia- Pacific, Skagen Designs. “We look forward to tapping into Waggener Edstrom’s strengths in both innovative storytelling and traditional and digital PR to tell our unique brand story in Hong Kong and beyond.”
The brand operates flagship stores in Skagen and Copenhagen, Denmark, and concept stores in Tokyo, Osaka, Nagoya, and Taipei. Its products are currently available in more than 60 countries and represented on more than 20 airlines.
