BBDO Hong Kong CEO Clara Wong (pictured) declined to be drawn on the reasons for the split, but Ogilvy & Mather Hong Kong MD Adam O’Conor, reflecting on the end of the agency’s long relationship with Watsons, said the agency resigned the account because of “creative differences”. “It was a long, hard decision, but we came to the conclusion that it was in the interests of both parties to resign the account,” he said.
However Margaret Siew, AS Watsons regional marketing director for health & beauty, commented: “There was a clear understanding when I took over the role that it was a 12-month evaluation period to see how the relationship moved forward. But we came to the end of that process in September.”
