Isotone's four TVCs, targeting athletes and young adults. are running on local Chinese-language channel TVB Jade until the end of this month.
Jean-Paul Burge, BBDO's business development director for Asia-Pacific, said the 'Liberated motivation' brand positioning stressed energy, exploration and unleashing potential.
Isotone launched in Hong Kong at the end of June and competes with energy drinks brands such as Pocari Sweat and BonActive.
Watson's rolls out new energy drink
Watson's has launched a new energy drink, Isotone, positioned as fun, youthful and spontaneous.