The pitch, which began at the beginning of this year, is thought to be in its final stages, with OMD engaged in contract negotiations with the client. The Omnicom Group agency won Watsons’ Hong Kong media account last year, but the remainder of its regional operations are split between the two other pitching agencies.
In addition to its home market in Hong Kong, Watsons currently operates in 11 Asian markets, including China, Singapore, Malaysia, Korea, the Phillipines and Indonesia.
The development comes ahead of the first regional campaign for Watsons from creative AOR BBDO, which secured the business last year after Watsons ended its 20-year relationship with Ogilvy & Mather (Media, 4 October).
