The decision came ahead of an expected rebranding of Watsons across Asia. While OMD won Watsons’ Hong Kong media account last year, the remainder of the region is split between the two other pitching agencies.
Last year, Watsons ended its 20-year relationship with Ogilvy & Mather in favour of BBDO, after failing to agree on a thematic regional campaign (Media, 3 October).
The development came as AS Watson’s Group confirmed the promotion of finance director Martin So to CEO of its health and beauty business in Asia - which includes Watsons and Nuance-Watson - following the resignation of Andrew Miles after 20 years with the company, for a new role in the Middle East.
Watsons poised to hand media to OMD
ASIA-PACIFIC - Watsons Personal Store is believed to be in the final stages of contract negotiations regarding its US$20 million regional media business, with OMD expected to prevail after a pitch against fellow incumbents Carat and MediaCom.
