The ‘What’s in your Watsons’ campaign is set to encompass everything from point-of-sales retail experience, through TVC to online, print and out-of-home. Developed by BBDO and Proximity Hong Kong, the drive will be tailored for each individual Asian market.
Thailand was selected as the first market for the campaign thanks to its high levels of brand loyalty combined with a relatively young demographic. Our new regional campaign builds on our efforts to cater to our consumers' everyday needs and aspirations, said AS Watson Group regional marketing director Margaret Siew.
More importantly, it allows our consumers to express and indulge themselves through a wide variety of products and services.
