Wars help Vietnam shoe firm
<p>Leo Burnett/M&T has taken elements of Vietnam's war-plagued past </p><p>and incorporated them in a television campaign to promote Vietnam's </p><p>largest shoe manufacturer, Biti's. </p><p><BR><BR> </p><p>The TVC begins with the birth of the Vietnamese nation and fast-forwards </p><p>to a battle between Chinese Qing Dynasty and Vietnamese soldiers, with </p><p>the latter wearing shoes made from rattan. </p><p><BR><BR> </p><p>The film then cuts to a jungle scene during the Vietnam War. </p><p><BR><BR> </p><p>The Vietnamese troops here wear their famous rubber sandals as they </p><p>manoeuvre through the thick foliage. </p><p><BR><BR> </p><p>The final scene captures modern Vietnam and its leap into the new </p><p>millennium, symbolised by a man wearing the latest Biti's sports shoes </p><p>leaping into the air. </p><p><BR><BR> </p><p>The TVC ends with the tagline: "Biti's. Cherishing Vietnamese feet." </p><p><BR><BR> </p>