Faaez Samadi
Apr 10, 2018

Want better mobile ads? Use the whole phone

Decent mobile-led creative and using the technology that exists in today’s smartphones will lead to boosted engagement, according to AdLudio’s Asia-Pacific head.

Benjamin Pavanetto

Benjamin Pavanetto’s goal is pretty lofty. “We want to redefine mobile advertising,” he proclaims. We're trying to make mobile ads more memorable through an enjoyable user experience.”

As Asia-Pacific head of mobile ad platform Adludio, Pavanetto says the region is ripe for changing the landscape with its generation of mobile-first digital natives consuming all their content on small screens.

Key to Adludio's offering is using the existing functionality of smartphones to...

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