Benjamin Pavanetto’s goal is pretty lofty. “We want to redefine mobile advertising,” he proclaims. We're trying to make mobile ads more memorable through an enjoyable user experience.”
As Asia-Pacific head of mobile ad platform Adludio, Pavanetto says the region is ripe for changing the landscape with its generation of mobile-first digital natives consuming all their content on small screens.
Key to Adludio's offering is using the existing functionality of smartphones to...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events